• Kirsten Jackson

Be Better Than the Masses - Stock vs Custom Art

I am guilty. I have wandered the “Wall Decor” section of Target, Hobby Lobby, and other big chain companies. My walls used to have generic, mass produced art on them. Don’t get me wrong, it looks good and it’s inexpensive! I didn’t really even think about the artist who actually created the work when I was in the checkout line. It wasn’t til I was selling the product that the regret of all my past decisions crept in.

Shortly after picking up photography as my side hustle I decided I no longer wanted anything hanging on my walls if I didn’t know who made it. A lot of my wall art in my home is either made by me, other photographers or I've been gifted art from local artists. Anytime I get an inquiry for a shoot I get giddy. I can’t wait to meet the client, their horse, and give them an amazing experience. Anytime someone places an order for prints I get SO excited wondering what they will look like in their home. When I open up a new metal print I ordered and hang it on my wall I want to cry because I love it so much. Do you think Target has the same emotional response?

I’m not asking you to throw away all your home decor and drop a bunch of money on prints, I’m saying maybe next time you redecorate, or have a space on your wall that would look great with a portrait or painting try to go directly to an artist. Did you know a lot of photographers have print stores as well? If you see a photo posted to Instagram and just think wow that would look amazing above my bed, or perhaps your niece LOVES palominos and a photographer you follow posted an image of the most beautiful palomino with a mane down to its fetlocks and you'd like to gift her that image for a birthday coming up, ask if selling prints is something they offer! I just know at the end of the day, when I see all the personal art on my walls it makes me happy, and I want everyone else to have those same feelings.

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